Digital marketing encompasses a range of internet marketing chanels including “Search Engine Optimisation”, Google Re-Marketing, AdWords, In-Market and FaceBook advertising and “Social Media Marketing”.
Digital marketing is no longer a choice. It has to be done!
Fortunately we have our own Digital Marketing company based in bangkok: Digital Monopoly. Our 40 expert staff are there to help you with your marketing on the net.
Our franchisees are not expected to do this! We do it for you.
AdWords is Google's Pay Per Click (PPC) advertising option.
Using AdWords we can guarantee you Page One exposure from "day one".
We can set up a campaign for your business promoting key words and phrases and bidding to ensure that your PPC advert is seen on the first page of Google.
Now this is my favourite marketing method. Have you ever wondered how an advert seems to follow you around the web after you have visited a related web page?
When you visit a website you leave your "DNA" (Cookie) behind. Assuming that you are in the market for wahtever service or product that site is selling the owner can now stalk you with relevant adverts wherever you go for as long as wanted.
This is called "Re-Marketing".
In-Market is very similar but even more clever!
An internet vendor can track you in the same way even if you have not visited his website but you have visited a competitor's wdebsite.
FaceBook has the most accurate demo-geographic targetting on the web.
FB subscribers volunteer a huge amount of personal information on their profiles allowing marketeers to accurately target their audience.
FB advertising is also inexpensive and provides a healthy return on investment.
SEO is the science of boosting the page ranking of a website using permitted techniques. It is an ever changing science and, as a result, the vast majority of businesses outsource this service to professionals.
We have been optimising our websites for 10 years and have tremendous experience in this area and, as a result, many of our websites are ranked on Page One of Google, Yahoo and Bing (our main targets) for the most relevant key words and phrases.
The most searched on phrase for this location is “Kuramathi” with monthly searches of over 2,400 and our website is currently ranked on Page One of Google.
We also have a further 6 “Key Words” ranked on page One.
Being so successful means that we can compete with all the major travel companies for enquiries where our travel franchise competitors fail.
Social Media Marketing is not a fad.
It is huge and getting bigger and more important every year! No every week!!
Facebook has over 1,350,000,000 (ONE BILLION) users.
It grew to 100,000,000 users in less than 12 months.
The left data was accurate as of November 2014.
You can see from the above figures that if you are not active on Social Media you are missing out on a huge opportunity.
All the major search engines including Google, Bing, Yahoo are placing increasing importance on what people are Tweeting, Posting, Liking and Sharing on Social Platforms and less on their mathematical algorithms that they have traditionally used to Rank websites.
Social Media Manager
We have our own Social media manager to help franchisees create and maintain a strong presence on the four main platforms: Facebook, Twitter, Pinterest and Linked-in.
Social Media is all about creating a following and then educating and helping those that follow. This builds a brand that followers will trust and respect which then translates into enquiries and sales.
The Social Media Revolution
If you still think that Social Media is a fad please watch this short video.