Franchise Opportunity: Marketing

All our franchisees operate a general travel web site offering the visitor the following benefits:

>Featured Special Offers
>On-line Real Time Holiday Search
>Ski Search
>Budget, Chartered and Scheduled Flight Search
>Real Time Late Deals Search
>On-Line Booking (optional)
>Package Holidays
>Tailor Made Travel

Consultants also operate one or more specialist travel web sites featuring a travel destination or genre of their choice.

All our franchisees sell a broad range of Package Holidays available from all the major tour operators as-well as 150 smaller tour operators. We also have access to over 50,000 hotels and vialls worldwide and can book almost every airline in the world on-line.

Consultants' specialist web site(s) can be tailored to your specific needs. You may want to promote travel to a particular country or specialise in a type of travel such as cruising or ski-ing. We always encourage franchisees to focus on a niche market for their second site. This makes it easier to identify the target market and promote the site.

For example if you want to specialise in Cricket Tours you can promote your services to cricket clubs and via cricket web sites.

Specialist travel web sites are also easier to promote on internet search engines such as Google, AOL and Yahoo making them simpler to find and generate more enquiries. One of our most successful sites focuses on one resort in the Maldives .

All franchisees benefit from our email newsletter: XTC, which is sent out to all registered recipients on a regular basis promoting travel offers and travel news. Visitors to our web sites can register to receive XTC. You can then use XTC to promote the travel products and services that you want to sell.

The most important marketing tool today is the internet and we will work with you to optimise the performance of your site and maximise the enquiries it generates.

Finally, you will have access to a range of advertising and marketing products including holiday vouchers and advertising templates that can be used to promote your business both in print or electronically on the internet.